Trillion Dollar Fashion Industry Advancing Nicely Behind ...
PR Newswire (press release)-Aug. 1, 2018
The global fashion and apparel industry is valued north of $3 trillion, making up ... Additionally, the fashion space is dominated by trends and one of the hottest ...
Want to See More Gender Equality in Fashion? Here's What ...
Fashionista (blog)-May 24, 2018
On the consumer side, the fashion industry targets women more than it does men, but when you get to the top levels — think creative directors and C-suite ...
Inter-Disciplinary Collaboration is Shaking Up the Apparel ...
Sourcing Journal-Nov. 22, 2018
In recent years, collaborations within the apparel industry have not been limited to just one sector. From Fast-Moving Consumer Goods (FMCG) to intimate wear ...
6 new consumer mentalities changing the retail industry
FashionUnited UK (blog)-Jul. 17, 2018
The fashion industry, in particular, relies on trends and sees them come and go with each season. Pernille, however, was not talking about a color palette or ...
1 comment:
Naturally, the question about alternatives does not make sense. What would be the alternative chosen by the Respondent, it would not answer the question. The question makes sense only if at least one alternative from the proposed series is true. i.e. the answer to the question. An example is the exams for driver's license, where the examinee propose a question a set of answers where only one is correct. The selected response tells about the knowledge or ignorance of the rules of the road. If all the proposed options, answer will be false, the question according to the rules of the road is meaningless.
But it would be wrong to say, ask about alternatives does not make sense. In some cases, about alternatives are essential because they allow to solve certain specific objectives of the study. So, in the example questions on road traffic, the formulation only true alternatives leads to the fact that the question is as meaningless, and only the inclusion of false alternatives restores it.
In sociological research you might want check the knowledge of the Respondent, its awareness, the desire to embellish ourselves, to reveal his penchant for insincerity, etc. (usually there are test questions). Then the researcher can construct the question with the one true alternative or two or three about. Those who chose the true alternative, fall into the group of informed, knowledgeable, etc., and those who have chosen about to fall into the group of informed, not knowledgeable, etc.
Another thing that the researcher did not always himself can offer a true alternative that will answer the question. In this case, the pollster just assumes that the proposed alternative is true. Thus, the question of why people quit the plant can be offered to a large number of alternatives that, from the point of view of the researcher, can be true, and for which it is only necessary to determine the distribution of the respondents. But the sociologist can supply such alternative, which under any circumstances will not be true. ie will not respond to the question. However, if none of the respondents chose a particular alternative, it does not mean that it is not true. For this group of respondents it may not be true.
Unfortunately, the problem of the truth or falsity of alternatives (in the sense as stated above) are not developed in the sociological literature, although it no doubt deserves more attention of sociologists, because the correct use of this type of alternatives, their capabilities can contribute to the successful solution of certain specific problems of sociological research.
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