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1 comment:
As can be seen from the above table, when the number of alternatives to six changes the percentage distribution. Interestingly, this distribution is carried out not only in the case of one choice, as in the example above, when allowed to choose only one of the proposed alternatives. The same distribution is observed in the option of independent choice when the importance of each alternative is determined by the respondents on the basis of 100% each, i.e. with the possibility of unlimited choice important alternatives. This is because, in this case, respondents unwittingly produce a ranking of each alternative with respect to all proposed.
Among the questions with an unlimited choice of alternatives of the set can distinguish two options. First, when respondents are asked to select an unlimited number of meaningful alternatives, i.e. to rank all of the proposed alternatives and to select one or more (at the discretion of the Respondent), or that which most closely match or correspond to, the opinion of the Respondent, such as in the set based on the turnover. A feature of this option is that regardless of the number of alternatives respondents, as already noted, choose a limited number of them. What negative consequences it brings, already mentioned.
The second option, when the Respondent is asked to choose any number of alternatives, but not in terms of their significance, and the principle of availability, location, stay, etc.
In one of the questionnaires, respondents were offered the question, "Is there of Your personal property or do You have the following items?" with 28 alternatives. It was about the objects of cultural and household purpose: refrigerator, washing machine, vacuum cleaner, car, food processor, etc. the purpose of the study was to determine which objects of cultural and everyday use are available in the family and what they would like to purchase. Here the Respondent could choose all the alternatives if he had all of these items.
Such a problem can stand in front of the researcher, but its solution is not the best, primarily because in such matters there is so-called the monotony. The Respondent gets tired quickly, it becomes interesting, is getting the attention and the answers can be in arrears or may decrease their purity.
Questions where you select multiple answers, are used less often than questions with one or two possible answers. They are harder to understand, more difficult and require effort, if you have respondents, for example, averaging some data comparison and determination of the most important alternatives, especially in the motivational issues. These questions require skills of analysis and synthesis. Respondents are not particularly willing to respond to these questions, choose a few alternatives, often answer the first, often prefer not to respond at all. Compared to questions where there is only one answer, these questions are more refusals to answer. Apparently, the Respondent feels better if he put in a solid framework of limited choice and do not want to use the granted him freedom of choice. This is about as open questions, which tend to gain no more than 50% of the vote. Freedom too, should be able to use, it requires considerable activity and energy.
Apparently, given these difficulties and assuming the reaction of the respondents, social scientists rarely use this type of question, in any case less than it should be for the successful solution of many specific studies.
Two negations in a single question
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